ABOUT

THE BIRTH OF THE M EQUIPMENT

THE M Equipment was born one day in April 2014 in Peypin en Provence, France, because the founder, Pierre, lived there. At the seaside, but 2 hours from the Alps, we have the project to get closer to our beautiful alpine mountains.

THE MEIDJO BIRTH

The idea of creating Meidjo was a game at first : can I still invent something? In 2011, when Pierre wanted to invent a new fixation, the offer on the market was disappointing, there were few players, the product design was outdated and innovation was absent. He then thought it was possible to propose a better binding to satisfy the expectations of telemarkers.
Looking back, getting into telemark market was a little crazy, but Pierre is proud to have done it and has no regrets. Today, all the positive feedback from telemarkers around the world is a daily resource. It's really nice to share a passion with people from Japan, USA or Norway.

A REVOLUTION

Meidjo was a revolution from the moment it was launched:
  • first low-tech NTN
  • system step-in
  • an adjustable security
  • and less than half the weight of the first competitor.
The ISPO Gold Award three months after the release of Meidjo is fully justified. The binding also received the precious Editor's Choice from Backcountry magazine in 2017.
In the second year, we introduced the Alpine Heel for those who wish to ski the difficult passages with the heel attached, an option in very high demand.

KEY DATES

  • 2014-2015: Creation of the prototype and commercialization of the Meidjo 1
  • 2015: Meidjo wins Gold Winner Award at ISPO
  • 2016: Marketing of the Meidjo 2.0 and the Alpine heel
  • 2017: Meidjo is awarded the Editors Choice by Backcountry magazine
  • 2017-2019: Commercialization of Meidjo 2.1
  • After 2019 : We continue the development work to always improve our products and satisfy your requests

OUR VALUES

  • Quality: because we like things well designed and telemark requires adequate materials

  • Innovation: because we believe in the future of telemark
  • Safety: because it seems essential to us to practice our passion with serenity
  • Excellence: because we want to be a pioneer in the telemark market
  • Service and availability: because we hope to satisfy our customers 100%.
  • Sustainable development: because we are committed to offering you products that are manufactured and assembled locally.

PIERRE - THE M EQUIPMENT'S CEO/INVENTOR

Founder of the company, I am a mechanical engineer. I was a project manager or department manager in different sectors of the industry such as sports equipment manufacturing, fall protection, aeronautics, medical and nuclear. Passionate about sliding sports (Skate, BMX, MTB, Funboard) I practiced snowboarding for 30 years. I discovered telemark in 2011 and after a few tests to learn genuflexion, I quickly thought about designing a new binding adapted to NTN shoes. After a long work, I was able to validate a prototype NTN step-in mounting. So I created THE M Equipment in 2014 to produce and market Meidjo.

LAURA - SALES AND COMMUNICATION ASSISTANT

Graduated with a master's degree in marketing, I worked mainly in tourist structures, notably in Chamonix. Curious to discover telemark and wanting to join a company linked to the mountain sports industry, it is in 2016 that I join The M equipment. I am in charge of logistics, communication, after-sales service... and several other tasks related to the management of a small company. As a mountain lover, I have another activity: mountain leader during the summer season.

LUCAS - MECHANICAL ENGINEER

I am a mechanical engineer. I am also a mountain lover since I started to practice rock climbing at the age of 11. I spend my free time skiing, trekking, and climbing. After my degree, I wanted to work on outdoor sport products in an innovative company. I discovered The M Equipment and telemark, and I joined the team at the beginning of 2019

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A FRENCH COMPANY

THE DESIGN

Pierre is the creator of Meidjo. The binding has been entirely designed in its "garage". All the prototypes were made by Collet Amblard in Grenoble, whose manager is a friend of Pierre's.

The calculations were done by Adrien who is now doing telemark now. Meidjo is indeed a 100% French design.

Now Pierre is accompanied by Lucas, a mechanical engineer, to design new products that meet all the expectations of telemarkers.

THE PRODUCTION

All the parts of our products are manufactured according to our plans by our various subcontractors.

Located in France, our subcontractors are mainly located in the south-east of France, a few hours from our workshop.

The low-tech components are manufactured in Haute-Savoie by a specialist in touring bindings. The springs and wire parts are manufactured in the Saint-Etienne region. The injected polyamide elements are manufactured on the Avignon side, and the small mechanical elements are machined in the Arve valley a few kilometres from Mont-Blanc.

And to be totally transparent, only some of our products come from abroad, such as inserts, spring lever, some screws and our jig.  The M Equipment products are 99% Made in France products and we are very proud of it!

THE ASSEMBLY

Once all the parts produced by our French suppliers have been produced, all the parts arrive in bulk at our premises. Then you have to put it all together!

We start assembly in July, but some parts are manufactured in April.

The most sensitive elements such as low-tech are assembled in our workshop.

The assembly of the heels or the installation of the brass inserts are carried out directly by our plasturgist.

THE M Equipment's social willingness is one of the company's objectives. For example, for some tasks, we have a partnership with ESAT les Glycines in Aubagne, located 15 minutes from our workshop. The objective of ESAT les Glycines is to enable disabled people to integrate them socially and professionally. Thus, it is disabled adults who bag screws, instructions, crampon interface, ski-brakes. And they are proud to work for your bindings.

Then after a quality control of the elements, Laura does everything possible to box your bindings to send them as quickly as possible to all our stores and everyone gets to work.

There you go, you can finally telemark!

AND THE REST!

And to remain within the framework of sustainable development, which is one of our main values, we do our best to ensure that it is applied throughout the entire sales chain.

THE WEBSITE

Since 2019, we have chosen to host our website on a green host. The "Infomaniak" hosting company is a Swiss hosting company, which uses only renewable energy and offsets its carbon footprint by 200%.

For more information: https://www.infomaniak.com/en/green-hosting

In addition, the person in charge of managing the website is a person with the status of a disabled worker who is self-employed. We work with him remotely so that he can telework at a pace that suits him.

PACKAGINGS

Any sale of products requires consuming packaging, printing for marketing but also for labelling, leaflets etc.

To best limit our ecological footprint, we:

  • use recycled, biosourced or recyclable cardboard
  • we prefer recycled, biosourced or recyclable paper
  • we prefer water-based inks
  • use French and, preferably, local printers
  • limit excess packaging.

Our objective for next year is to move closer to 100% recycled, biosourced and recyclable packaging and further reduce their consumption!

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Photo of Meidjo

A revolutionary binding to practice freeride touring telemark, free heel, free spirit.

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 The m equipment

Who is behind the Step-In telemark binding MEIDJO

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